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Chart - LTV:CAC Threshold.

Linear threshold scale that drops a marker on a single ratio over three named bands (critical / watch / healthy). An asymmetric split: the numerator and denominator broken out on the left (LTV divided by CAC), the hero ratio, verdict badge and a 0-5x linear threshold track on the right. The band boundaries are printed under the scale, so the verdict is proved by the picture rather than asserted.

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02

Preview

01

Overview

Best for: LTV:CAC verdicts, unit economics reviews, showing whether an efficiency bar is cleared in an investment review, band judgment for any single ratio with an industry-agreed threshold

Use: When the point is not the value of a ratio but which band it falls into. Fits metrics with agreed thresholds, like LTV:CAC at 1.0x breakeven and 3.0x reinvestment, in unit economics reviews and investment committees. Because the boundary figures are printed under the scale, the verdict stands without the presenter explaining the benchmark out loud.

Avoid: Use chart-gauge-dashboard to scan four 0-100 KPIs at once, pricing-roi-snapshot for a customer-facing return multiple, comparison-stat-face-off to pit one metric between two parties. Avoid it for metrics with no agreed threshold: the band boundaries then read as an arbitrary claim. Use chart-neon-scorecard for several metrics, chart-bar for relative comparison across items.

CategoryChart / Data
DensityMedium
Text Budget560 chars
EmphasisStat
PositionMiddle
03

Theme

Based on the currently selected theme Cobalt Grid. Switching the theme in the sidebar updates this section too.

SchemeLight
Best forAcademic reports, trend reports, design research, agency capabilities
Avoid forCasual, colorful presentations
04

Slots (24)

eyebrow
Label
Top label (UNIT ECONOMICS)22 chars
titleRequired
Aa
One-line verdict headline40 chars
basis_badge
Label
Basis badge (period, cohort)24 chars
ltv_labelRequired
Label
Numerator metric name (LTV)20 chars
ltv_valueRequired
128%
Numerator value (must be consistent with the ratio)12 chars
ltv_note
One-line numerator formula (ARPU x margin x lifetime)48 chars
cac_labelRequired
Label
Denominator metric name (CAC)20 chars
cac_valueRequired
128%
Denominator value (must be consistent with the ratio)12 chars
cac_note
One-line denominator formula (spend divided by new customers)48 chars
ratio_valueRequired
128%
Hero ratio figure (e.g. 2.4x)7 chars
verdict_badgeRequired
Label
Verdict badge (healthy / watch / critical plus a word)16 chars
ratio_caption
One or two lines on what the verdict means and what it takes to clear the bar110 chars
marker_valueRequired
Label
Marker readout (must match the ratio figure)12 chars
zone1_labelRequired
Label
Zone 1 name (lowest band, usually critical)8 chars
zone1_rangeRequired
Label
Zone 1 boundary and meaning (below 1.0x)22 chars
zone2_labelRequired
Label
Zone 2 name (middle band, usually watch)8 chars
zone2_rangeRequired
Label
Zone 2 boundary and meaning (1.0 to 3.0x)22 chars
zone3_labelRequired
Label
Zone 3 name (top band, usually healthy)8 chars
zone3_rangeRequired
Label
Zone 3 boundary and meaning (3.0x and above)22 chars
action1Required
Rationale 1 (why the number landed in that band)44 chars
action2Required
Rationale 2 (a caveat on the assumptions)44 chars
action3
Rationale 3 or the action to clear the bar44 chars
company
Label
Company name (footer)20 chars
page
Label
Page number5 chars
05

Style Knobs (4)

Verdict badge colorcolor
border-colorwarning / danger / success / accent
Ratio figure sizefontSize
Aa
font-size72–136px (step 4)
Threshold band colorsvariant
단일 색 농도 3단 (테마 불문 안전)신호등 3색 (적·황·녹)
data-variant단일 색 농도 3단 (테마 불문 안전) / 신호등 3색 (적·황·녹)
Headline sizefontSize
Aa
font-size32–52px (step 2)
06

Used in these deck templates

Not used in any deck template yet.