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Chart - Mix Shift Columns.

A 100% normalized stacked column chart that proves a shift in composition. Asymmetric split: a 30% narrative column (conclusion headline, an oversized before/after pair for the emphasized series, period and total footnotes) and a 70% chart of five period columns. Every column is the same height, so only the mix is compared, never the absolute volume.

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Overview

Best for: Proving a revenue mix shift, license-to-subscription transitions, moving from low-margin to high-margin products, channel mix change, customer segment recomposition

Use: When the qualitative change in composition is the point. Fits license-to-subscription transitions, product mix moves, and channel or segment recomposition, where the claim is what share of the whole each series holds over time. Because 100% normalization hides the total, always state the change in total in the left footnote.

Avoid: Use chart-bar or chart-line when growth in the total is the message. Use comparison-cost-stack to pit two options total costs against each other, chart-donut-breakdown for a single-period breakdown, chart-slope-comparison when there are only two periods, chart-waterfall-bridge for the delta path from a start to an end value, and chart-heatmap for a row-by-column matrix such as cohort retention. Fewer than three periods or more than three series makes the segments unreadable.

CategoryChart / Data

DensityMedium

Text Budget320 chars

EmphasisVisual

PositionMiddle

Theme

Based on the currently selected theme Cobalt Grid. Switching the theme in the sidebar updates this section too.

SchemeLight

Best forAcademic reports, trend reports, design research, agency capabilities

Avoid forCasual, colorful presentations

Slots (23)

eyebrow

Label

Top label (REVENUE MIX)20 chars

titleRequired

Two-line conclusion headline stating where the mix moved (use <br> to break)26 chars

shift_fromRequired

128%

Starting share of the emphasized series, first period, with %5 chars

shift_toRequired

128%

Ending share of the emphasized series, last period, with %5 chars

shift_delta

128%

Delta plus series name (e.g. +43pp, subscription share). The only accent text18 chars

note1Required

Footnote on period and data basis (e.g. FY22 to FY26 actuals)30 chars

note2Required

Footnote stating the total that 100% normalization hides (start to end)30 chars

series1_nameRequired

Label

Emphasized series name. Bottom segment in accent, the destination of the shift10 chars

series2_nameRequired

Label

Middle segment series name, darker neutral10 chars

series3_nameRequired

Label

Top segment series name, usually the shrinking legacy series10 chars

t1_labelRequired

Label

First period label (FY22)6 chars

t2_labelRequired

Label

Second period label6 chars

t3_labelRequired

Label

Third period label6 chars

t4_labelRequired

Label

Fourth period label6 chars

t5_labelRequired

Label

Last period label (FY26)6 chars

start_s1_pctRequired

128%

First period emphasized series share. Same value as shift_from5 chars

start_s2_pctRequired

128%

First period middle series share5 chars

start_s3_pctRequired

128%

First period top series share. The three must sum to 100%5 chars

end_s1_pctRequired

128%

Last period emphasized series share. Same value as shift_to5 chars

end_s2_pctRequired

128%

Last period middle series share5 chars

end_s3_pctRequired

128%

Last period top series share. The three must sum to 100%5 chars

company

Label

Company name (footer)20 chars

page

Label

Page number5 chars

Style Knobs (4)

Ending share colorcolor

colorink / accent / success

Delta colorcolor

coloraccent / success / ink-soft

Headline sizefontSize

font-size34–56px (step 2)

Legend emphasisvariant

강조 계열만 진하게강조 없음

data-variant강조 계열만 진하게 / 강조 없음

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