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CTA - Pilot Proposal.

Scope-limited pilot proposal closer. Proposal header with a scope badge, three columns of mutual responsibility (we provide / you provide / success criteria), and a horizontal 4-node phase bar with the CTA at its right end.

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02

Preview

01

Overview

Best for: Final slide of a B2B proposal, agreeing POC/pilot scope, paid trial offers, closings that must pin down mutual responsibility and pass/fail criteria at once

Use: When you close a proposal with 'let's start with this scope' instead of 'get in touch'. Fits pilot/POC closings where our duties, the customer's duties, the timeline and the success criteria must all be agreed on one screen.

Avoid: Use cta-next-steps for plain next actions, cta-dual-path to offer two routes, cta-risk-reversal for guarantee-based objection handling. If the schedule itself is the subject, use timeline-phase-columns.

CategoryCTA / Closing
DensityHigh
Text Budget700 chars
EmphasisBalanced
PositionCloser
03

Theme

Based on the currently selected theme Cobalt Grid. Switching the theme in the sidebar updates this section too.

SchemeLight
Best forAcademic reports, trend reports, design research, agency capabilities
Avoid forCasual, colorful presentations
04

Slots (24)

eyebrow
Label
Top label (PILOT PROPOSAL)20 chars
titleRequired
Aa
One-line proposal headline45 chars
subtitle
One or two lines expanding the proposal scope120 chars
scope_badge
Label
Scope badge (duration, team, terms)22 chars
col1_headRequired
Label
Column 1 header (what we provide)18 chars
we1Required
What we provide, item 145 chars
we2Required
What we provide, item 245 chars
we3
What we provide, item 345 chars
col2_headRequired
Label
Column 2 header (what you provide)18 chars
you1Required
What you provide, item 145 chars
you2Required
What you provide, item 245 chars
you3
What you provide, item 345 chars
col3_headRequired
Label
Column 3 header (success criteria)18 chars
crit1Required
Success criterion 1 (measurable)45 chars
crit2Required
Success criterion 2 (measurable)45 chars
crit3
Success criterion 3 (measurable)45 chars
phase1_labelRequired
Label
Phase bar node 1 label18 chars
phase2_labelRequired
Label
Phase bar node 2 label18 chars
phase3_labelRequired
Label
Phase bar node 3 label18 chars
phase4_label
Label
Phase bar node 4 label (phase_count 4+)18 chars
phase5_label
Label
Phase bar node 5 label (shown only at phase_count 5)18 chars
cta_buttonRequired
Label
CTA button text at the right end of the phase bar22 chars
company
Label
Company name (footer)20 chars
page
Label
Page number5 chars
05

Style Knobs (5)

Success criteria column accentcolor
border-coloraccent / success / accent-soft
Scope badge colorcolor
coloraccent / ink / warning
Proposal headline sizefontSize
Aa
font-size40–68px (step 2)
Phase bar node countvariant
4단계3단계5단계
data-variant4단계 / 3단계 / 5단계
Emphasized columnvariant
성공 기준우리 제공강조 없음
data-variant성공 기준 / 우리 제공 / 강조 없음
06

Used in these deck templates

Not used in any deck template yet.