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Feature - Benefit Ledger.

A card-free two-column ledger that pairs each feature with the benefit it produces on the same row, using only row rules and a column divider so the one-to-one mapping carries up to five rows.

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02

Preview

01

Overview

Best for: The "so what does this get me" slide in a B2B sales deck, when a feature list has to become a feature-to-benefit mapping.

Use: When each feature needs its outcome attached one-to-one, and five items would break a card grid.

Avoid: Use feature-pillars for three or four icon-led cards, or comparison-table when the columns are competitors or plans rather than benefits.

CategoryFeature
DensityHigh
Text Budget420 chars
EmphasisText
PositionMiddle
03

Theme

Based on the currently selected theme Cobalt Grid. Switching the theme in the sidebar updates this section too.

SchemeLight
Best forAcademic reports, trend reports, design research, agency capabilities
Avoid forCasual, colorful presentations
04

Slots (27)

eyebrow
Label
Top section label (ex: FEATURE & BENEFIT)24 chars
titleRequired
Aa
Slide title26 chars
subtitle
Top-right one-liner explaining how to read the two columns54 chars
col_head_leftRequired
Label
Left column header (the feature side)18 chars
col_head_rightRequired
Label
Right column header (the benefit side)28 chars
f1_nameRequired
Label
Feature name in the first row20 chars
f2_nameRequired
Label
Feature name in the second row20 chars
f3_nameRequired
Label
Feature name in the third row20 chars
f4_nameRequired
Label
Feature name in the fourth row20 chars
f5_nameRequired
Label
Feature name in the fifth row20 chars
f1_desc
One-line description of the first feature34 chars
f2_desc
One-line description of the second feature34 chars
f3_desc
One-line description of the third feature34 chars
f4_desc
One-line description of the fourth feature34 chars
f5_desc
One-line description of the fifth feature34 chars
b1_textRequired
Benefit sentence in the first row: what the feature leaves the team with36 chars
b2_textRequired
Benefit sentence in the second row: what the feature leaves the team with36 chars
b3_textRequired
Benefit sentence in the third row: what the feature leaves the team with36 chars
b4_textRequired
Benefit sentence in the fourth row: what the feature leaves the team with36 chars
b5_textRequired
Benefit sentence in the fifth row: what the feature leaves the team with36 chars
b1_metric
128%
Benefit figure for the first row; leave it empty and the sentence centers instead18 chars
b2_metric
128%
Benefit figure for the second row; leave it empty and the sentence centers instead18 chars
b3_metric
128%
Benefit figure for the third row; leave it empty and the sentence centers instead18 chars
b4_metric
128%
Benefit figure for the fourth row; leave it empty and the sentence centers instead18 chars
b5_metric
128%
Benefit figure for the fifth row; leave it empty and the sentence centers instead18 chars
companyRequired
Label
Company name20 chars
page
Label
Page number5 chars
05

Style Knobs (3)

Benefit figure colorcolor
coloraccent / accent-soft / ink-muted
Row divider colorcolor
backgroundborder / ink-soft / accent-soft
Feature name weightfontWeight
AaAaAa
font-weight500 / 600 / 700
06

Used in these deck templates

Not used in any deck template yet.